{"id":301,"date":"2016-10-04T18:42:50","date_gmt":"2016-10-04T18:42:50","guid":{"rendered":"http:\/\/www.expertiva.hr\/en\/?page_id=301"},"modified":"2026-05-27T18:51:40","modified_gmt":"2026-05-27T18:51:40","slug":"website-optimization-for-google","status":"publish","type":"page","link":"https:\/\/www.expertiva.hr\/en\/website-optimization-for-google\/","title":{"rendered":"Website Optimization for Google and AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Have a website, but no enquiries from new clients? Today, it is extremely important to <strong>optimize your content according to what potential clients are looking for and what search engines consider important<\/strong>. If you want higher visibility on Google and AI search engines, you need a search engine optimization (SEO).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I help <strong>your website attract ideal clients<\/strong>, the ones who are looking for the services you offer.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><span style=\"color: #a71680;\"><strong>I can help you increase website visibility if:<\/strong><\/span><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size: 50px; text-align: center;\">\n<strong>1<\/strong>\n<\/p><p>\n<\/p><p style=\"font-size: 18px;\">\nYou have a website that is visible online, but you are <strong>not getting inquiries from new clients<\/strong>.\n<\/p><p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size: 50px; text-align: center;\">\n<strong>2<\/strong>\n<\/p><p>\n<\/p><p style=\"font-size: 18px;\">\nYou are not sure how visible your website is and <strong> are there any visitors to the website at all<\/strong>.\n<\/p><p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size: 50px; text-align: center;\">\n<strong>3<\/strong>\n<\/p><p>\n<\/p><p style=\"font-size: 18px;\">\nYour know people need the services you offer, but <strong>you don&#8217;t know how to attract new clients<\/strong>.\n<\/p><p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #a71680;\"><strong>MY SERVICES<\/strong><\/span><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #a71680;\">Google Optimization (SEO)<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many entrepreneurs have websites, but potential clients rarely or never visit them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I optimize websites and other elements (for example, Google Business profile) that are important for better visibility on Google and attract new clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What does Google optimization include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword <\/strong>optimization<\/li>\n\n\n\n<li>Optimizing <strong>headlines, descriptions, images<\/strong>\u2026<\/li>\n\n\n\n<li>Optimization for <strong>mobile devices<\/strong><\/li>\n\n\n\n<li><strong>Quality content <\/strong>for your ideal customers<\/li>\n\n\n\n<li><strong>Opportunities for improvements <\/strong>based on analytics<\/li>\n\n\n\n<li>Cooperating with a developer, as needed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Improvements I make help Google to understand what you offer and to attract right people to your website. The best results are achieved by regular improvements, and often even minor updates make a big difference. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal of optimization is to <strong>be visible to the right audience at the right time<\/strong>, and to ultimately achieve greater business success.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #a71680;\">AI Search Engine Optimization<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Potential customers are often searching for what they need through AI chatbots and search engines. Content optimization, as listed under the &#8220;Google optimization&#8221; service, helps to improve visibility in AI searches as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I also do <strong>additional website improvements <\/strong>that help make you visible to potential clients when they search using AI. The goal is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create <strong>quality and relevant content <\/strong>on your website.<\/li>\n\n\n\n<li>Answer the <strong>frequent asked questions <\/strong>of your ideal customers.<\/li>\n\n\n\n<li>Stand out as <strong>the ideal solution <\/strong>to a customer&#8217;s problem<\/li>\n\n\n\n<li>Encourage them to <strong>call or send you a message<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Website optimization for Google and AI is a necessary investment if you want new clients to find you. Contact me and I will suggest the best solution for your website!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-background has-link-color wp-elements-c73741c05c5a52cd4688dfb243524d79\" style=\"background-color:#a71680\">I specialize in Google advertising for SERVICES (I do not work with web shops)<\/h4>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a class=\"fasc-button fasc-size-large fasc-type-glossy fasc-rounded-medium fasc-ico-before dashicons-email-alt\" style=\"background-color: #a71680; color: #ffffff;\" href=\"http:\/\/www.expertiva.hr\/en\/contact\/\">SEND A MESSAGE<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><span style=\"color: #a71680;\">What My Clients Say:<\/span><\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">&#x2b50;&#x2b50;&#x2b50;&#x2b50;&#x2b50;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Nikolina is a true professional. She has been helping me since the beginning and she showed her expertise very quickly. With her work, patience and lots of advice, she helped me create a profitable business. Warm recommendations&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Matija M., handyman services<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">&#x2b50;&#x2b50;&#x2b50;&#x2b50;&#x2b50;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">&#8220;I see a big difference, I have a lot of work, I&#8217;m really satisfied. Lots of advice, lots of effort, I&#8217;m grateful for everything. Thank you so much!&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Arsen Z., touristic services<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">&#x2b50;&#x2b50;&#x2b50;&#x2b50;&#x2b50;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Great. It\u2019s been a long time since I met someone who cared about a certain goal of mine at least as much as I do. Thank you!&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Melita M., owner of a private health care<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">&#x2b50;&#x2b50;&#x2b50;&#x2b50;&#x2b50;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">&#8220;The highest recommendation! Nikolina is extremely kind, thorough and precise. Quality services with fantastic results! I\u2019m sorry there are not more stars, because she deserves 15 not 5!!&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Edis S., detailing studio owner<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"pages-about-section\" class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong><span style=\"color: #a71680;\">Google Advertising Expert for Services<\/span><\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m Nikolina and I help service entrepreneurs attract more clients with Google Ads, optimized websites and Google Business profiles.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"322\" src=\"https:\/\/www.expertiva.hr\/wp-content\/uploads\/2025\/02\/Nikolina_Tomaskovic_1-s.jpg\" alt=\"Nikolina Tomaskovic\" class=\"wp-image-7147\" srcset=\"https:\/\/www.expertiva.hr\/wp-content\/uploads\/2025\/02\/Nikolina_Tomaskovic_1-s.jpg 300w, https:\/\/www.expertiva.hr\/wp-content\/uploads\/2025\/02\/Nikolina_Tomaskovic_1-s-280x300.jpg 280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group contact-box\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Have a Question About Your Website?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help with your website, call me or send a message on WhatsApp:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"tel:+385915132672\">+<span style=\"text-decoration: underline;\">385915132672<\/span><\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"text-align: center;\"><strong><span style=\"color: #a71680; font-size: 38px;\">15 <\/span><br\/><span style=\"font-size: 24px;\">Years in Service Marketing<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"text-align: center;\"><strong><span style=\"color: #a71680; font-size: 38px;\">50+ <\/span> <br\/><span style=\"font-size: 24px;\">Businesses Helped<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"text-align: center;\"><strong><span style=\"color: #a71680; font-size: 38px;\">200+ <\/span> <br><span style=\"font-size: 24px;\">Optimized Webpages<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"535\" src=\"https:\/\/www.expertiva.hr\/wp-content\/uploads\/2022\/03\/dorada-web-stranica.jpg\" alt=\"optimizacija web stranica za Google i AI\" class=\"wp-image-5236\" srcset=\"https:\/\/www.expertiva.hr\/wp-content\/uploads\/2022\/03\/dorada-web-stranica.jpg 950w, https:\/\/www.expertiva.hr\/wp-content\/uploads\/2022\/03\/dorada-web-stranica-300x169.jpg 300w, https:\/\/www.expertiva.hr\/wp-content\/uploads\/2022\/03\/dorada-web-stranica-768x433.jpg 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><span style=\"color: #a71680;\"><strong>Websites not bringing in enquiries from new clients?<\/strong><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Send me a message, be sure to include a link to your website and write why you think you need optimization. I will get back to you as soon as possible!<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div aria-hidden=\"true\">\n<p style=\"text-align: center;\"><a class=\"fasc-button fasc-size-large fasc-type-glossy fasc-rounded-medium fasc-ico-before fasc-style-bold\" style=\"background-color: #a71680; color: #ffffff;\" href=\"https:\/\/www.expertiva.hr\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">SEND A MESSAGE<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-background has-link-color wp-elements-c73741c05c5a52cd4688dfb243524d79\" style=\"background-color:#a71680\">I specialize in Google advertising for SERVICES (I do not work with web shops)<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Have a website, but no enquiries from new clients? Today, it is extremely important to optimize your content according to what potential clients are looking for and what search engines consider important. If you want higher visibility on Google and AI search engines, you need a search engine optimization (SEO)&#8230;. <\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.expertiva.hr\/en\/website-optimization-for-google\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":5421,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-301","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website optimization for Google and AI - Nikolina Tomaskovic<\/title>\n<meta name=\"description\" content=\"Website optimization for Google and AI. I make improvements to your website for better visibility on Google and AI search engines. Contact me!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.expertiva.hr\/en\/website-optimization-for-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website optimization for Google and AI - Nikolina Tomaskovic\" \/>\n<meta property=\"og:description\" content=\"Website optimization for Google and AI. I make improvements to your website for better visibility on Google and AI search engines. 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